Some people will tell you that the secret to success in life is identifying the things you don’t do well and get better at them. Actually, it is just the opposite because if you spend all your time focusing on your weaknesses you’ll end up with a lot of strong weaknesses. Instead, focus on your strengths and delegate weaknesses to someone who has passion and talent in that area. If you want to have the opportunity to excel focus on your strengths and let the rewards that follow pay for help to do the things you can’t.
For example, I am mathematically challenged so when tax time comes around I hire a gifted accountant to handle my taxes. When I did them myself, the IRS would send me love notes about my mistakes and since the errors were simple they’d even recalculate my taxes for me. Not that I don’t trust the IRS or am not grateful for their help—but I decided it was time to seek other services.
So it makes sense to focus on capabilities and multiply your confidence. When you feel confident you can do amazing things. Lacking confidence makes it much harder to put your capabilities to work.
Thinking about how you can grow your clients capabilities instead of just selling them products and services is a leap for most entrepreneurs. However, it can be the key to innovation that can lead to exceptional customer loyalty, enthusiastic referrals, brilliant testimonials and dramatic increases for future growth.
No matter where you find yourself try to make your future bigger than your past—identify and capture opportunities to multiply your efforts, results and contributions to others.